bbva germany launch campaign
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the bank 242

germany is the country with the most banks in europe, and almost in the world, only surpassed by the united states. we used this insight to launch bbva, presenting ourselves as we are: the 242nd bank to arrive there.

agency: accenture song
cds: juan silva, david ballester
creative team: andrea bas, emilio franquelo
production company: lee
director: sega

bbva italy
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whale

a bit proud of this one. tight timing, tight budget, but after the campaign, the bank had tripled in size.

agency: accenture song
cds: juan silva, david ballester
creative team: andrea bas, emilio franquelo

bbva italy
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life is already demanding enough

most banks only give you benefits after you give them something in return, but bbva changed that for the first time.

agency: accenture song
cds: juan silva, david ballester
creative team: irene requena, maría cuenca, andrea bas, emilio franquelo